Scott Brinker writes the Chief Marketing Technologist blog, chiefmartec.com, where he has tracked the rise of marketing technology — and the profession of marketing technologists — for 10 years. He is the program chair of the MarTech conference and author of the book Hacking Marketing. Scott also serves as the VP platform ecosystem at HubSpot, helping to grow and nurture the company''s community of technology partners. Previously, he was the co-founder and CTO of ion interactive, a pioneer of interactive content marketing software to many of the world''s leading brands. Scott has had articles published in Advertising Age, Adweek, Harvard Business Review, and TechCrunch. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
Mastering B2B Marketing Technology
Marketing is being overrun with technology! But marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints. Marketing technology expert Scott Brinker will explain how to carve a clear path through that complexity to effectively harness this innovation.