Shane Redding Hon
For IDM - Managing Director of Think Direct
Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers. Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.
“What does the future hold? Find out the top predictions for marketing automation from b2b leaders”
In this fast paced session on marketing automation, taking you from you from A(i) to Z(ero based moments of truth) Shane shares top predictions, challenges and tips on what you need to do today and tomorrow to prepare for even more change. Come and make your mind up - will it be bots, wranglers, or machine learning that hold the key to the future of successful marketing automation?