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27 & 28 MARCH 2019


Shazia Ginai: Speaking at the B2B Marketing Expo

Shazia Ginai


How understanding the brain can drive effectiveness across different media

In an increasingly multi-screen, multi-tasking environment, marketers face the challenge of driving effective communication to their audiences consistently across multiple platforms. In this session, we will look at principles of neuroscience that help us understand the relationship between online and offline communication and how the rules of engagement are shifting between the two

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