Søren Laumand is an Analytics Product Expert at Siteimprove. Søren has a degree in Management of Innovation and Business Development from Copenhagen Business School, and has worked in the digital industry since 2013.
3 steps to get started with and master web analytics
We live in a digital world, so having a website today is a given, and hardly an opt-in. Therefore, it is easy to forget WHY you have a website and WHAT you want to achieve with it and your online presence. Adding to the confusion is the often overwhelming amount of available data and the risk of “analysis paralysis”. Website analytics data is the same as any data – it takes time to process. Scoping and structuring your approach is therein key to being successful and avoiding wasting valuable resources.