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27 & 28 MARCH 2019


Stuart Payne and Rory McCoole: Speaking at the B2B Marketing Expo

Stuart Payne and Rory McCoole


Blurring the lines between digital and print marketing

As consumer shopper behaviour changes and customers move from instore to digital to print and back again; we show trends, theories, research, innovation (SaaS) and case studies that maximise sales through omni-channel marketing. The talk will discuss how analog marketing creates cut through in a digital environment. The talk will focus on data profiles and insights combined with creativity, customer engaging, affinity, creativity, multiple channels and show how relevancy and timeliness can increase and maximise results. We will showcase case studies with practical applications and prove the benefits of omni-channel marketing and ROI.

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