B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Tim Tucker: Speaking at the B2B Marketing Expo

Tim Tucker

IDM

How to write B2B copy without being boring

You might think that your industry is boring, but your customers don’t. That’s why you can improve your copy by understanding what it is that gets your readers tuning in. In this session you’ll learn how to enrich your content with copywriting techniques that truly engage your audience, no matter how ‘dry’ the subject matter. Use elements of storytelling, rich metaphors, personalisation and more to bring your copy to life.

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