The “smart comms” revolution – the new technology helping earned media claim its rightful place in the marketing mix
Company execs know intuitively that earned media is the best way to promote their brands. But until recently, they have favoured investing in paid media because it’s easy to measure, easy to manage and easy to see when it’s generating ROI.
In his keynote speech, Tom Ritchie will reveal how new technology is tipping the balance back in earned media’s favour. You’ll see how it’s letting communicators directly measure the business impact of their campaigns and make the case for increased investment in PR and comms.