B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

Waheed Warden (MCIM): Speaking at the B2B Marketing Expo

Waheed Warden (MCIM)

Fujitsu

ABM – what it is & how to do it in B2B services

Fujitsu has been using ABM as a key part of its marketing strategy for several years, with demonstrable results. In this session, learn how they do it, how they integrate with sales, and the pitfalls to avoid.

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Waheed Warden (MCIM) will be speaking in the following theatre:

Keynote 2 - Thursday 11.45 - 12.15: ABM – what it is & how to do it in B2B services