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27 & 28 MARCH 2019


Zoe Cuthbertson: Speaking at the B2B Marketing Expo

Zoe Cuthbertson

Wired Plus

Maximising growth by aligning your Marketing and Sales teams

Does it feel as though your Marketing and Sales team speak different

With competition rising, acquisition costs increasing and customer
expectations higher than ever, alignment in these areas, is crucial to
the success in delivering efficient lead acquisition, nurturing and
creating advocates for the brand.

Zoe will explore the commercial and operational benefits of ensuring
these teams are in harmony and the potential detriment of getting it

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