Keynote Theatre 1

Keynote Theatre 1

Wednesday 21st March

Thursday 22nd March


10.15 - 10.45

Lawrence Dallaglio

5 reasons you should be using hospitality to entertain clients.

Hospitality comes in many forms and finding the right hospitality for you will lead to building those all-important relationships with your most esteemed clients. This seminar will cover 5 reasons why you should be using hospitality to entertain your clients.


11.00 - 11.30

Emma Knox

How to Solve for the Future Customer

How sales & marketing departmental alignment can create a truly customer-centric business


11.45 - 12.15

Merinda Peppard

B2B Marketing That Sales Teams Love

Marketers; do you ever feel like you''re a passenger on the great revenue roadtrip? Would you prefer to be in the drivers seat? Get the keys and gain control of your Marketing ROI with Marketing Automation. Find and nurture more leads, help sales close deals and maximise ROI. Join Salesforce marketer Merinda Peppard as she uncovers how she uses marketing automation to drive sales and marketing alignment.


12.30 - 13.00

Andrea Muttoni

Amazon Alexa

Alexa is Amazon’s voice service and the brain behind millions of devices including Amazon Echo. Alexa provides capabilities, or skills, that enable customers to create a more personalized experience. There are now thousands of skills available in the UK from brands like The Guardian, Just Eat, Jamie Oliver and Hive, as well as innovative designers and developers


13.15 - 13.45

Tom Ritchie

The “smart comms” revolution – the new technology helping earned media claim its rightful place in the marketing mix

Company execs know intuitively that earned media is the best way to promote their brands. But until recently, they have favoured investing in paid media because it’s easy to measure, easy to manage and easy to see when it’s generating ROI. In his keynote speech, Tom Ritchie will reveal how new technology is tipping the balance back in earned media’s favour. You’ll see how it’s letting communicators directly measure the business impact of their campaigns and make the case for increased investment in PR and comms.


14.00 - 14.30

Raja Saggi

Digital Best Practices for B2B Marketers in 2018

Raja will provide the latest practical tips on how you can use digital advertising to solve B2B customer acquisition, growth and retention challenges in 2018.


14.45 - 15.15

Florie-Anne Virgile, Sam Gallagher, Sean King, Sophie Wooller

Exploring How Digital Transformation is Changing the B2B Industry


15.30 - 16.00

Chris Combemale

Seizing the global data-driven opportunity

Chris will discuss the revolution in how we do business, powered by data, new technology and augmented intelligence. This new world of possibility throws up huge challenges and opportunities for business. As the leading digital economy in the world, the UK has an opportunity to be the global centre of this data-driven revolution. Chris will discuss the latest insight into how the organisation can ensure they have the data and digital skills they need.


16.15 - 16.45

John Horsley

Paying the Way Forward: Winning in Today’s Value Economy

Discover why businesses that provide utility and additional value beyond the limitation of their products or services will win in the value economy. Hear examples of how successful businesses have transitioned from broadcast to engagement, and why companies that don’t adapt and continue to shout for attention will be overtaken.