B2B Expo logo

25 & 26 MARCH 2020


Eden: Sponsor of Theatre 11

Theatre 11: Sponsored By Eden Agency

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      William Hearn: Speaking in the Theatre 11

      11.00 - 11.30

      William Hearn

      Automate to create super-engaged consumers & increase revenue

      How using a few simple automations can increase customer loyalty, engagement and dramatically increase the return on investment for marketing activities.

      Craig Gilchrist: Speaking in the Theatre 11

      11.45 - 12.15

      Craig Gilchrist
      Eden Agency

      Embracing innovation: sprint weeks and emerging technologies

      In this seminar Craig Gilchrist discusses the power of failing fast, quick thinking and rapid prototyping when developing an innovative digital marketing product. This is especially powerful when venturing into the new and exciting world of artificial intelligence, virtual reality and other emerging technologies.

      Kiran Kapur, CEO: Speaking in the Theatre 11

      12.30 - 13.00

      Kiran Kapur, CEO
      Cambridge Marketing College

      Train to retain: develop your winning marketing team

      Skilling your team and retaining staff is a key concern for all organisations. The seminar will cover marketing and PR training, including qualifications and the NEW marketing and PR apprenticeships.

      Dave Nyss: Speaking in the Theatre 11

      13.15 - 13.45

      Dave Nyss

      Fed up with Discounting Price, Learn to Sell Disruptive Value

      Without a perception of value, a sales conversations usually ends with price discounting. This is especially true of innovative product/services where comfort of existing practices and a stack of never ending urgent issues present significant barriers/distractions. When you establish disruptive value significant price discounting rarely happens. Yet what is disruptive value? how do you establish it in your pitch and can you learn these new skills in your busy life?

      Gavin Laugenie: Speaking in the Theatre 11

      14.00 - 14.30

      Gavin Laugenie

      See…B2B creative can win awards too!

      Winner of the dotties 2018 award ‘Inspiring email creative: The BIG Idea’. Gavin Laugenie will talk through how our customer, Certsure, used Engagement Cloud for its double award-winning campaign. This presentation will uncover how email was the key engagement channel, driving ticket sales for the biggest electrical event ever staged in Europe - and the second biggest in the world! Key takeaways from the session: How to target the right person using segmentation and personalization Exploring the positive effects of omnichannel marketing Being creative and thinking outside the box

      Sebastien Van Schalkwyk: Speaking in the Theatre 11

      14.45 - 15.15

      Sebastien Van Schalkwyk
      Swift Prepaid Solutions

      Show me the money! Transform payments into drivers of ROI.

      Most acquisition, engagement and loyalty schemes include a financial incentive. Historically, the delivery of the payment has been an after-thought; a transactional interaction after a call-to-action has been answered. Join Swift Prepaid Solutions to discuss how stand-out brands are innovating around the payment today—turning the payment into an engaging touchpoint with their customers; converting it into a conversation starter; and, ultimately, transforming the payment into a meaningful driver of ROI.

      Emily Woosey and Jodie Ingle: Speaking in the Theatre 11

      15.30 - 16.00

      Emily Woosey and Jodie Ingle
      Bigfoot Digital

      Organic vs Paid: Is one more important than the other?

      In 2019 social media forms a serious opportunity for marketers, but when the only guarantee is change, how can we deliver and prove ROI to our clients? Emily and Jodie will provide meaningful insight on paid and organic content for 2019, and the pros and drawbacks of each method. Find out which technique will give you the best results on social media.