B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

The Marketing Pod: Sponsor of Theatre 12

Theatre 12: Sponsored By The Marketing Pod

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Simon Harmer: Speaking in the Theatre 12

      11.00 - 11.30

      Simon Harmer
      Marmalade on Toast

      BRAND OR BLAND? Effective marketing begins with an engaging brand

      Without a strong brand, marketing is just a shot in the dark. Your brand should form the basis of all your storytelling. If you don't have this right, your messaging has no real sense of purpose or power. During this session we will explore the truth of what a brand is, why branding is so important, and how you can improve your current brand position, to ultimately improve your business.

      Jen Hughes and Jodie Williams: Speaking in the Theatre 12

      11.45 - 12.15

      Jen Hughes and Jodie Williams
      The Marketing Pod

      Practical examples of how ABM can improve your marketing performance

      ABM is an important marketing technique in a world where your audience increasingly expects personalisation as standard. It can deepen engagement, improve lead conversion, and boost your marketing performance- but only if done well. This seminar examines the different types of ABM, looking at real life B2B examples of 1-to-1 and 1-to-few campaigns and how integrating ABM into a broader marketing strategy can yield the best results.

      Becky Reardon: Speaking in the Theatre 12

      12.30 - 13.00

      Becky Reardon
      Embrace Marketing

      Branding: the forgotten powerhouse. How brand power drives organisations.

      In today’s digitally focused world, branding has taken a back seat for many marketers. Exciting new digital tools will come and go, but branding will always remain indispensable to organisations serious about growth. Want to build a better brand experience that resonates with employees, customers and investors alike? In this session we’ll reveal a tried and tested model you can follow to build brand power in your own organisation.

      David McGuire: Speaking in the Theatre 12

      13.15 - 13.45

      David McGuire
      Radix Communications

      Five terrifying risks you should definitely take with your content

      There’s a tonne of B2B content competing with yours. If you want ROI from your writing, you need to stop, take a deep breath, and do something different. This session will give you five calculated, creative risks that’ll help to take your content from “meh” to “wow”… along with a structured approach to reviewing your copy, and practical tips to get your stakeholders to agree.

      Mark Mills: Speaking in the Theatre 12

      14.00 - 14.30

      Mark Mills
      Kingpin Communications

      How to use intent data to find your next customers

      Would you like to know if your customers are currently in market for your solution or product? If you did, providing leads for your sales team would be much easier, right? Luckily, there are ways of tracking, measuring and acting on intent data. In this session Mark will talk you through some of the tools, tricks and tips that can help you find and target the accounts that are most likely to convert.

      Adam Selwyn: Speaking in the Theatre 12

      14.45 - 15.15

      Adam Selwyn
      Creative Clinic

      Brands, Browsers & Brexit

      The B2B Expo takes place on 27th and 28th March 2019. On 29th March we will probably be Brexiting. What impact might this have on how we communicate our brands in print and digitally? With more channels and ways to reach audiences than ever before, along with the uncertainty of what is to come, how can we keep control and consistency over image and message? Should we ‘leave’ what we are currently doing behind us, or should we ‘remain’ on our current path? Join us for a discussion and maybe even participate in a mini-referendum or two.

      Cari Kirby: Speaking in the Theatre 12

      15.30 - 16.00

      Cari Kirby
      Peek & Poke

      Creating connections and engaging B2B audiences with games.

      The UK games market is worth over £4.19bn with an estimated 32.4 million gamers. The audience profiles of those ‘gamers’ however may surprise you. This session will focus on why an increasing amount of brands are using games in their marketing strategy and how B2B brands are using them to engage their audiences, with tips and insights on getting the best results from a game for your business.