B2B Expo logo

25 & 26 MARCH 2020


Theatre 14: Sponsored By Tilkee

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Paul Walker: Speaking in the Theatre 14

      11.00 - 11.30

      Paul Walker
      FnX Media

      Creating video to drive B2B business

      How do we create video content which drives B2B business? What works, how does it work and what video do we need to create in order to increase lead generation, nurture leads and help close more sales?

      Susan Hallam MBE: Speaking in the Theatre 14

      11.45 - 12.15

      Susan Hallam MBE
      Hallam Internet

      LinkedIn Account-Based Selling: 25 Tips for Integrating ABM with ABS

      In this fast paced and thought-provoking session, Susan will drill down to 11 practical LinkedIn tactics your marketing team can use to work hand in glove with your sales colleagues and leverage their skills for more effective account-based management. In this session you will learn advanced tactics you can use with your sales teams to up your game and build closer and more successful relationships with your accounts via LinkedIn.

      Michael Brown: Speaking in the Theatre 14

      12.30 - 13.00

      Michael Brown
      Reach Printing Services

      The Power of Print in the Marketing Mix

      Brands, retailers and businesses have always tried new ideas for marketing campaigns, but if you’ve kissed a lot of frogs recently, let us remind you: Print’s Charming. Print offers something no other media channel can: trust, impact and response from a dedicated audience, and that’s why print has made such a comeback. This seminar will remind you about the power of print within the marketing mix.

      Clemmie McFall: Speaking in the Theatre 14

      13.15 - 13.45

      Clemmie McFall

      Driving Business Outcomes through Relationship Intelligence

      Despite business relationships being acknowledged as critical to their success, organisations struggle to fully understand and effectively leverage the network of individual touchpoints between employees and customers, their engagement levels and relative relationship strengths. Simon will explore the role of relationship capital in B2B selling, presenting a new ‘perspective’ to help customers unlock the power of their customer relationships to drive business insight and competitive advantage.

      Michael Twist: Speaking in the Theatre 14

      14.00 - 14.30

      Michael Twist

      The evolution of domain name endings

      From myth to acronym busting this seminar will take you on a journey of the changing domain name landscape, acting as a guide to ‘Top Level Domains’ (TLDs) and introducing newer ‘Generic’ TLDs. It will explore how brands are now able to own and control an entire branded corner of the internet with a .brand domain, the benefits these bring and how they may impact future marketing strategies.

      Stéphane Girardin: Speaking in the Theatre 14

      14.45 - 15.15

      Stéphane Girardin

      Useful data for sales and marketing efficiency… and no bullshit!

      People are constantly being given data… but half of the time, we probably don’t know what to do with it. Let Stéphane show you how to make the most of it, during a talk on sales and marketing efficiency.

      Teresa Hadfield: Speaking in the Theatre 14

      15.30 - 16.00

      Teresa Hadfield
      The ICG (Expert Independent Researchers)

      B2B Market Research – 10 key pointers

      Teresa will take us through the key areas of B2B market research. She will summarise the key uses of research, how research can help businesses grow and the strengths and pitfalls of different approaches.

      Jason Sibley: Speaking in the Theatre 14

      16.15 - 16.45

      Jason Sibley
      Creation Agency

      The Creation Marketing Method for Business Growth

      Featuring intent and opt-in marketing in a GDPR world, next generation social marketing with a new social network and a step by step guide to building growth focussed marketing campaigns.