Theatre 17

Theatre 17

This agenda is from the 2018 show. The 2019 agenda is to be announced closer to the show.

Wednesday 21st March

Thursday 22nd March

speaker

11.00 - 11.30

James Simpson

B2B Digital Transformation – Accident or Design?

1st Question: Is digital transformation more important for B2B organisations than their more flamboyant B2C cousins? If asked, I suspect most B2B organisations would agree and tell me they are embracing digital transformation. 2nd Question: Is it customer or business centric? This seminar explores what digital transformation generally looks like, how it can be measured, and although business transformation is often designed, are the results generally accidental?

speaker

11.45 - 12.15

Léo Dubert

Top 10 tips to increase your deliverability!

Get 10 core tips to improve drastically your deliverability and reach the right audience!

speaker

12.30 - 13.00

John Aylott

How to connect your marketing channels to achieve maximum results.

Do you know how all your marketing channels are performing and do you make informed decisions based on actual data to continually optimise your campaigns? The ugly truth is that not enough marketers are truly focused on the optimisation of results. Instead they concentrate on the delivery of a product. Learn how to shift the focus from deliverables to results as well as how to create a framework for a results based approach to work.

speaker

13.15 - 13.45

Chris Elson

Are you Ready for the Next Generation of Content Marketing?

The immersive content revolution has begun! Chris explores the impact of augmented and virtual reality on the consumer world so far, and what this means for marketing and customer engagement moving forward. In this seminar, he provides analysis and case studies, plus presents his recommendations on how to make the most out of immersive content opportunities.

speaker

14.00 - 14.30

Guido Derkx

Personal video can generate 95 million views without media spend

30 minutes of pure inspiration and actual results for marketers who love performance and engagement. We tell you the story of one of the most successful personal video cases ever. And we will show you personal video business cases (B2C and B2B) from our clients Samsung, KLM, Porsche and Nike.

speaker

14.45 - 15.15

Allistair Hunter

How Direct Mail Can Help You

This Seminar is a quick overview of Direct Mail and the key points that can help any business when looking to launch new products or services. What to include and more importantly what to leave out. If you are not getting the returns from E-mail marketing then this is your route to market. One not to be missed.

speaker

15.30 - 16.00

Richard Sackville-West

To Improve Efficiency, Sell to the Known – Not the Unknown

Many sales teams waste valuable time and resources courting prospects that don’t result in a worthwhile return of investment for their efforts. Behind the scenes, these businesses may be showing signs of financial distress, which could potentially cause cash flow issues for your company – not to mention dreaded commission clawbacks. This seminar looks at how embracing business intelligence and different targeting metrics can make sales teams more efficient by identifying valuable prospects and revealing those to avoid.

speaker

16.15 - 16.45

Søren Laumand

3 steps to get started with and master web analytics

We live in a digital world, so having a website today is a given, and hardly an opt-in. Therefore, it is easy to forget WHY you have a website and WHAT you want to achieve with it and your online presence. Adding to the confusion is the often overwhelming amount of available data and the risk of “analysis paralysis”. Website analytics data is the same as any data – it takes time to process. Scoping and structuring your approach is therein key to being successful and avoiding wasting valuable resources.