B2B Expo logo

25 & 26 MARCH 2020


Two Jay: Sponsor of Theatre 24

Theatre 24: Sponsored By Two Jay

Two Jay is one of the UK’s leading Magento Enterprise agencies, offering website development, design and strategy for B2B and B2C markets. With over 15 years experience in eCommerce, they are leading the way in terms of innovation and specialise in helping businesses transition to their next stage of growth.

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Simon Wharton: Speaking in the Theatre 24

      11.00 - 11.30

      Simon Wharton

      Using B2C eCommerce Strategy to drive revenue in B2B Business

      In a year of uncertainty, working smarter to achieve competitive advantage will differentiate the at risk from the successful. B2C eCommerce in the UK is World leading. There is much that is commonplace in the B2C sphere that will help B2B business find more clients, satisfy their needs and generate more revenue per client. We will share a range of straightforward take aways that will help you maximise your online revenue.

      Jamie Jackson: Speaking in the Theatre 24

      11.45 - 12.15

      Jamie Jackson
      Two Jay

      Migrating to Magento 2.0: advice for retailers

      Migrating to Magento 2.0 is a key priority for many retailers, with the end of life deadline looming for Magento 1 in June 2020, many have to begin planning and implementing now. Two Jay have completed over 20 Magento 2 builds and Founder Jamie Jackson will offer his advice on the platform’s capabilities including its B2B functionality, a typical project timeline and help on choosing the right partner.

      Rachel Cornish: Speaking in the Theatre 24

      12.30 - 13.00

      Rachel Cornish

      Proven B2B Lead Generation Techniques

      Experimenting with different techniques is crucial. This seminar will highlight the best methods to use based on your available resources. So whether your aim is speed, cost or scalability, learn how to implement a B2B Lead Generation strategy that suits your business. Then watch a stream of qualified leads roll in. Join us, for a comparison of five Proven B2B Lead Generation Techniques.

      Gary Banks: Speaking in the Theatre 24

      13.15 - 13.45

      Gary Banks

      Why Online Reputation Should be Your Marketing Priority for 2019

      Help customers find, choose and recommend your business — and love the experience from start to finish. In today’s digital marketplace, managing your online reputation is essential. The information that appears about your business online is what stands between all your marketing spending and increased revenue. Gary will provide user success stories and best practices on how using the patented Reputation Score as a key performance indicator helps businesses thrive.

      Christian Burton: Speaking in the Theatre 24

      14.00 - 14.30

      Christian Burton
      Pipeline Upgrade

      Opening doors with the world’s biggest brands.

      A crash course in how to win business with the world’s biggest brands, presented by founder of “pay per meeting” business development service Pipeline Upgrade, Christian Burton. Tips, tricks and everything you need to know to generate new business and grow your sales pipeline.

      Toby Brown: Speaking in the Theatre 24

      14.45 - 15.15

      Toby Brown

      2019 marketing trends worth paying attention to (and some to ignore)

      There’s a lot of noise around the shape of brilliant marketing as we career in to 2019 – but what are the signals we should be listening out for? Edit’s Head of Strategy, Toby Brown, will identify the key B2B marketing trends you need to be aware of to supercharge your marketing in the coming year (as well as a few you can safely let pass by). Expect insight, innovation and cutting-edge marketing techniques to add to your toolkit.

      Dipak Vadera: Speaking in the Theatre 24

      15.30 - 16.00

      Dipak Vadera

      Make B2B Prospecting Great Again!

      Selling hasn’t changed but how you sell has evolved. Companies who are still hung up on “old school” practices no longer make the cut in this day and age. This seminar will reveal how you can identify real business leads using only your website data and how to connect with Prospects via social by diving into some social selling basics and best practices.

      Hella Fobes: Speaking in the Theatre 24

      16.15 - 16.45

      Hella Fobes
      Incentives Solutions

      Sales Growth: How to increase engagement and motivation on your team

      In this seminar, you will learn how to increase engagement and motivation among your sales team, and how a sales performance management platform ideally facilitates sales reps drive, which leads to a significant improvement of your business growth. Incorporating elements such as transparency, competition, sales recommendations, dispute management tools and a mobile application, enables your sales team to focus on the real sales challenges and work, as well as increases trust and confidence, thus, allowing for a significant improvement of business results.