B2B Expo logo

25 & 26 MARCH 2020


Cognism: Sponsor of Theatre 25

Theatre 25: Sponsored By Cognism

Cognism is an end-to-end sales-acceleration solution that provides sales organisations with a more efficient way to prospect. Delivered as a software service (SaaS), with its unique data asset and compliance engine, Cognism is helping to enrich CRM records, stream leads into the funnel and is using artificial intelligence to surface opportunities and identify customer trends. Cognism is a pure AI sales technology company that generates prospect data at scale, cleaning and enriching it, and by that helps sales teams grow and scale across all levels of the sales process.

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Courtney Roe & Frankie Buckle: Speaking in the Theatre 25

      11.00 - 11.30

      Courtney Roe & Frankie Buckle

      Decoding Connectivity for Today’s Marketers and Creatives

      For modern marketers and creatives, connectivity is core to the creative work you do and the customer experience you deliver. Join us to learn the six key findings from Widen’s 2018 connectivity research and learn how organizations like Live Nation/Ticketmaster, Domino’s Pizza, Autodesk, and Family Talk are successfully connecting their marketing technologies, global teams, and content data.

      James Isilay: Speaking in the Theatre 25

      11.45 - 12.15

      James Isilay

      Revenue AI: The Science of B2B Sales

      Imagine if you knew the formula for outbound success. Attend the Revenue AI: The Science of B2B Sales with James Isilay CEO of Cognism and you will! Learn how you can use a simple formula to improve your outbound B2B marketing and sales.

      Peter Watson: Speaking in the Theatre 25

      12.30 - 13.00

      Peter Watson

      Innovative Digital Marketing for B2B Businesses

      Thanks to decreasing organic reach, and increasing digital ad costs, brands are now having to become more disruptive than ever before to get their message out, but what should they be doing? Peter will share what he is recommending his clients, as well as one of the greatest secrets in B2B focused marketing; which, if you’re brave enough to do, will have a huge impact on your business.

      Kenda Macdonald: Speaking in the Theatre 25

      13.15 - 13.45

      Kenda Macdonald
      Automation Ninjas

      Smarter marketing - creating meaningful engagement for customer lifetime value

      Mapping your consumers journey and understanding behaviour plays a pivotal role in the new art and science of marketing. Because consumers know what they want, this shifts the pattern of engagement entirely and it’s becoming increasingly harder to get consumer attention. Creating engaging experiences that you can automate is the new holy grail for marketing – we’ll show you how to do exactly that *and* create your new competitive edge.

      Craig Evans: Speaking in the Theatre 25

      14.00 - 14.30

      Craig Evans
      Graydon UK

      Tailored analytics for insightful business growth

      What is your business’ strategy built on? Stable and sustainable growth is dependent on reliable and trustworthy data. The right insights can show you the path to take. Imagine if you could predict future growth, market share, or even identify where to expand geographically through data your company already holds. Craig shows you how…

      Allistair Hunter: Speaking in the Theatre 25

      14.45 - 15.15

      Allistair Hunter
      Direct Solutions

      Getting the most from Direct Mail

      Hints and tips on getting the best response from Direct Mail, how to use your data effectively, making sure that you have a ‘call to action’, case studies and useful information and facts about Direct Mail. How to link into on-line marketing and driving customers to your website or point of purchase.

      Elizabeth Michelle: Speaking in the Theatre 25

      15.30 - 16.00

      Elizabeth Michelle
      Elizabeth Michelle Consultancy

      Getting Millennials & Gen Z to work - a dummies guide for older 30+ managers.

      The selfie generation: how do you engage, motivate & retain staff - especially Millennials - in the workplace? Elizabeth will explore psychological & practical tools that maximise potential, optimise staff well being and performance, and get the most out of intergenerational working.

      Richard Bamford & Chris Stevens: Speaking in the Theatre 25

      16.15 - 16.45

      Richard Bamford & Chris Stevens

      “Understanding the Value of Your Business Hero Content”

      Manage your brand and hero content efficiently by making the most of all your digital assets, fonts and images. Get all your brand’s tools and resources working together consistently through Font and Digital Asset Management. Discover how to avoid brand misuses that can become costly and time consuming by automating your workflows and ensuring the most of your brand’s ROI.