B2B Expo logo

25 & 26 MARCH 2020


Theatre 26

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Daniel Cook: Speaking in the Theatre 26

      11.00 - 11.30

      Daniel Cook

      Applying the right SaaS metrics to your B2B strategy

      Learn what the key SaaS metrics every software-as-a-service company measures and how these can be applied to all B2B marketing departments in order to drive growth and retention. Find out how to create the SaaS toolkit to build a complete view of your customer and engage them at key points through the cycle using the metrics that matter.

      Ian Guiver: Speaking in the Theatre 26

      11.45 - 12.15

      Ian Guiver
      Axon Garside

      How to plan an inbound marketing campaign in 20 minutes

      Start attracting the right kind of leads and transform them into customers through proper nurturing and effective sales tactics. It all starts with a robust inbound marketing campaign plan. Find out how to plan one that actually works!

      David Simpson: Speaking in the Theatre 26

      12.30 - 13.00

      David Simpson

      DO NOTHING… unless you can measure it!

      Learn how some of the top B2B companies are having successful online conversations with their audiences with smart engaging content. Hear about what channels work best and find out how you can apply these insights in your own planning. Tell a compelling brand story and measure its impact. We’ll also look at some of the key trends and tools available to marketers in 2019.

      Chris Elson: Speaking in the Theatre 26

      13.15 - 13.45

      Chris Elson
      Diverse Interactive

      This is everything you need to know about Augmented Reality

      Augmented Reality is here and it’s the new mass media! Find out everything you need to know to get up to speed on the most revolutionary use of smart-phone technology in the past decade, and what AR means to customer engagement. In this talk, Chris presents both insight and case studies to ensure that you’re entry into the AR world is a success.

      Stephen Hill - Senior Ecommerce Strategist: Speaking in the Theatre 26

      14.00 - 14.30

      Stephen Hill - Senior Ecommerce Strategist

      The Evolution of Persuasion in Commerce

      From Aristotle to Amazon, goods have been exchanged between people for thousands of years. But what commerce tactics have managed to persist and prevail throughout the ages? Touching on the industrial revolution, the rise of consumer culture, eCommerce and the digital future, this talk takes you on a journey through the ages of commerce, exploring how you can succeed in this dynamic environment.

      Adam Oldfield: Speaking in the Theatre 26

      14.45 - 15.15

      Adam Oldfield

      How to 12x Your Marketing ROI

      The way that marketers spend their time and money, has never been under such scrutiny. The use of budget and the achievement of ROI is now being analysed by various business stakeholders, which can make this a daunting world to work in.   But there have also never been so many opportunities to thrive – to generate quick wins, to encourage loyalty and to kickstart powerful, humanised conversations that take minimal effort.   The secret lies in knowing how to supercharge that ROI, without incurring any additional costs or time pressures – which is where this presentation comes in.    This straight-talking session will provide marketers with an advice-led framework to follow, to not just double or treble their ROI but to increase it 12-fold! Packed with actionable tips and real-world scenarios, delegates will leave this presentation ready to work quicker, slicker, more efficiently and happier!

      Giovanni Giusti: Speaking in the Theatre 26

      15.30 - 16.00

      Giovanni Giusti

      How to choose and work with your translation services provider

      How do you choose a provider who will carry your message across language barriers? And once you have chosen one, how do you work with them to ensure that the results are as good as your content deserves? I will teach you a few secrets of the trade to help you get the most of your multilingual communication.

      Belinda Ferguson: Speaking in the Theatre 26

      16.15 - 16.45

      Belinda Ferguson
      Promotion Line

      Think experiential marketing is just for B2C brands? Think again.

      In an age of technology, we should not forget that we are all human. After all, people still buy from people. Increasingly, it is what a brand does and not what it says that matters most. Belinda will discuss the role of experiential activity within the marketing mix.