B2B Expo logo

25 & 26 MARCH 2020


Inbox Insight: Sponsor of Theatre 25

Theatre 27: Sponsored By Inbox Insight

As a gateway to 3.5m professionals, we amplify your content to the best in-market buyers to drive your message home.

A refreshing take on B2B lead generation and content syndication, we use data-driven tactics and the best multi-channel approaches to ensure the right message, goes to the right audiences at the right time. 

That’s why hundreds of brands across the globe trust us to deliver their digital campaigns.

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Ross Howard: Speaking in the Theatre 27

      11.00 - 11.30

      Ross Howard
      Inbox Insight

      Content Amplification: You’re looking at the funnel the wrong way…

      You’re an expert by now. You produce valuable content and use it to position your business as accessible and helpful. However, even with the latest technology, until you change your perspective on the buyer’s journey you will continue to fall into the same traps.

      In this session Ross will outline why the way we think about the marketing funnel is one-sided, and present a model that Inbox Insight uses to run hundreds of content marketing campaigns a year to their global community of business people.

      Andy Soloman: Speaking in the Theatre 27

      11.45 - 12.15

      Andy Soloman

      Thinking like your customer and seven ways to grow market share

      Consumer behaviour has changed. People are always connected, but instantly distracted. They want to do everything on their own terms, and at a time and via a channel that suits them. People also demand instant responses 24/7, meaning B2B and B2C businesses need to be always available. Andy will give seven great tips on how you can easily think like your customer, to increase market share to grow your business.

      Richard West: Speaking in the Theatre 27

      12.30 - 13.00

      Richard West
      Red Flag Alert

      Using data API to maximise marketing ROI and supercharge sales

      In this seminar we take a look back at the challenges some of our clients had to overcome since the implementation of GDPR, and how they were able to use API successfully to protect their marketing data. We discuss how the use of API in web forms is fast becoming an unyielding process in identifying the correct customer for your business and improving your ROI from your marketing strategies.

      Suvish Viswanathan: Speaking in the Theatre 27

      13.15 - 13.45

      Suvish Viswanathan
      Zoho Corporation

      Conversational Marketing - The evolution in the age of bots

      In the age of personalisation, how important it is for you as a brand or a business to be all ears to your customers/prospects and indulge in real-time conversations? What benefits you can obtain by adopting chat-bots into your business? Let’s discuss the ways and techniques to do this right in your business.

      Rohan Midha: Speaking in the Theatre 27

      14.00 - 14.30

      Rohan Midha

      Influencer Marketing: The Heroes and Zeros

      Rohan Midha will share the methods used and data analysed to identify the Heroes of the influencer world that will provide the highest ROI for your campaign. The deceptions and pitfalls within influencer marketing will also be exposed, how to identify these to avoid disappointing outcomes.

      Darran Hunt: Speaking in the Theatre 27

      14.45 - 15.15

      Darran Hunt
      SET For Business CRM

      Customer Relationship Management: Software, Salespeople and Success

      Software can drive sales by helping you organise your company’s data and analyse your performance. But when the data you get out is only as good as the data you put in, how do you convince your sales team - or your future self - to keep accurate records? And once you can trust your data, what should you do with it?

      Adam Stafford: Speaking in the Theatre 27

      15.30 - 16.00

      Adam Stafford

      Direct Mail: Get physical in a virtual world.

      Whether it is direct mail or transactional, print mail can provide your campaign the best chance of getting noticed. It is also effective in getting more traffic interacting with your digital content, as it can deliver up to 57% open rates and is still likely to be visited 28 days after. This seminar will highlight how direct mail can help deliver differentiation and boost the value of your digital content.