B2B Expo logo

25 & 26 MARCH 2020


Bulk SMS: Sponsor of Theatre 28

Theatre 28: Sponsored By Bulk SMS

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Niall Habba: Speaking in the Theatre 28

      11.00 - 11.30

      Niall Habba
      The Telemarketing Company

      The value of Telemarketing in a digital world

      Is your “all digital” marketing approach working….? Apparently Telemarketing has been dying for at least the last 10 years as marketers have invested in new channels and tactics. At the same time, many of the world’s leading organisations have quietly grown their spend on telemarketing contact with their prospects and customers. Find out why and how clever businesses are harnessing voice to drive better sales growth, lead flow and insight.

      Jenny Stanley: Speaking in the Theatre 28

      11.45 - 12.15

      Jenny Stanley
      Appetite Creative Solutions

      Creativity and its challenges in a B2B world

      When it comes to interacting a with B2B brands, mixed signals from websites, social media channels, and emails are becoming more common. It has become increasingly challenging for businesses to maintain consistent branding. In the current B2B market, it is more important than ever to provide that consistency alongside an up-to-date experience for consumers. Yet why what happens when we forget this?

      Neil Button: Speaking in the Theatre 28

      12.30 - 13.00

      Neil Button
      MPS Marketing Services Limited

      Cutting Through The Digital Noise

      Making communications work in the digital era. User and buyer habits explained in a world that spends a whole day a week online. Neil explains and demonstrates how data driven posted communications, often thought of as being in decline, is the new way to communicate with stakeholders and allows you to ‘cut through the digital noise!’ Neil shows you how to keep the attention of your target market for longer.

      Richard Simpson: Speaking in the Theatre 28

      13.15 - 13.45

      Richard Simpson

      Text Messages in a digital world

      Text messaging remains a powerful communications tool for business. In this seminar, we will discuss the evolution of the communication’s space and how text messaging has evolved along with it. You’ll see how businesses are streamlining their processes by integrating SMS APIs with their client management applications to optimise their customer communications, and we’ll look at the future of the text message and its role in the digital world.

      Paul Hamblin: Speaking in the Theatre 28

      14.00 - 14.30

      Paul Hamblin
      The Video Club

      Cut the cr@p! Transparency is the future of video.

      The modern audience can see through your inauthenticity, here’s what you need to be doing to ensure you stay relevant in an increasingly sensitive marketplace.

      Christelle Fraysse: Speaking in the Theatre 28

      15.30 - 16.00

      Christelle Fraysse

      The 5 most important Marketing KPI’s and how to track them

      Marketing has never been more measurable, more numbers-driven. It is as much about metrics as it is about messaging. A successful marketer needs to be fluent in the numbers and KPIs that are representative of your organisation's success.  In this session we will talk about the critical measures of Marketing your CEO really cares about, how to calculate and track those KPIs and how to prove the real value of your marketing efforts.

      Sarah Willcocks: Speaking in the Theatre 28

      16.15 - 16.45

      Sarah Willcocks
      Screen Pages

      Are you ready for the B2B eCommerce Revolution?

      In this seminar I will be covering why B2B businesses need to gear up for eCommerce, what is driving this growth and how best to service your B2B customers online.