Theatre 9: Sponsored By LinkedIn
Reach the world's largest professional audience with more than 562 million users in more than 200 countries. Generate leads, build brand awareness and drive website traffic with LinkedIn ads. Find leads and close deals with LinkedIn Sales Navigator.
Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.
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Wednesday
11.00 - 11.30
Alex Thurgood
Canon EuropePeople, process or technology? A guide to transforming your digital presence
Drawing on his own experience leading the transformation of Canon’s digital presence, Alex Thurgood advises on how to approach a transformation project. Many businesses will be unsure of the best place to start: people, process or technology? Thurgood explains how putting people at the heart of any project is key to driving success and suggests some solutions to the inherent challenges this presents.
11.45 - 12.15
Xabier Izaguirre, Chloë McKenna
Oban InternationalGenerating high-quality B2B leads with digital marketing in international markets
Find out how to plan and execute online B2B marketing strategy that reaches your international audiences effectively and earns you more qualified international leads. This seminar will provide expert and practical advice, with examples, on identifying your international prospects and understanding their online behaviours and motivations. We will show you how to reach key decision makers and how to convert them more effectively into qualified international leads through digital channels.
12.30 - 13.00
James Dowell
WP EngineGeneration Entertain Me: How Gen Z is changing everything
Are you listening? Internet trends may seem random or fleeting, but why does yodeling Walmart boy, the floss or Yanni/Laurel get hot? It''s largely due to the influence of the next generation of consumers, Gen Z. If you''re not adapting your strategy, you will become obsolete. James will discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.
13.15 - 13.45
Zoe Cuthbertson
Wired PlusMaximising growth by aligning your Marketing and Sales teams
Does it feel as though your Marketing and Sales team speak different languages? With competition rising, acquisition costs increasing and customer expectations higher than ever, alignment in these areas, is crucial to the success in delivering efficient lead acquisition, nurturing and creating advocates for the brand. Zoe will explore the commercial and operational benefits of ensuring these teams are in harmony and the potential detriment of getting it wrong.
14.00 - 14.30
Kelly Brown
SidetradeHarness the Power of AI in Your Demand Funnel
Find out how Artificial Intelligence gives you actionable insights to transform your demand funnel. The power of AI comes from data, both within and external to your organization, to reveal opportunities to acquire new customers and expand into new markets. Based on what “good” looks like, AI can predict the most relevant potential prospects and prioritize your current funnel based on the highest likelihood for success.
14.45 - 15.15
Michael Carlin
ZymplifyZymplify your Digital Marketing in 2019
Michael Carlin, CEO, will discuss how Zymplify’s tried and tested complete methodology will help you attract, engage and convert the right customer every time. Through inbound marketing, multi-channel efforts and world-class analytics, you will be able to scale your business fast in 2019 with Zymplify.
15.30 - 16.00
Alistair Wheate
OnalyticaHow to Turn Influencers into Advocates and Employees into Influencers
Employee Advocacy and Influencer Marketing are both effective ways to raise brand awareness, generate quality inbound leads and improve engagement with clients and prospects. In this talk Alistair will show you how to develop a strategy that connects both techniques for maximum impact. You will learn how to turn your market influencers into brand advocates and your employees into influencers in their own right!
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Thursday
11.00 - 11.30
Martin Powton
WizuSurveys Evolved: AI, Chatbots and The Power of Conversations
Traditional online surveys have become stale and a new chatbot survey revolution is on the horizon in 2019. Join Martin Powton, Marketing Manager at Wizu, as he looks at how conversational surveys can increase engagement, improve response quality and how to use text analytics to turn data intoactionable insight.
11.45 - 12.15
Christopher Rapaport
BazaarvoiceFind out how consumer-generated content helps reach customers and turn them into brand advocates
Join this session to hear Christopher Rapaport, Director of Brand Strategy, Bazaarvoice, detail how brands and retailers can leverage the best asset that you have – your customers. The session will take a look at the fragmented shopper journey, how the brand and retailer narrative is now being handed over to consumers and how you can make real use of consumer insight across your business. Chris will also present best in class examples from brands and retailers who are successfully using consumer advocates to find and reach new potential customers.
12.30 - 13.00
Jamien Middleton
The Animation GuysOur Videos Suck!
The Animation Guys believe that to really connect with your audience you need to create stories that people care about. Stories that pull or “suck” you in. In this seminar we look at a variety of campaigns, the metrics behind these campaigns and how you can create videos that touch hearts and open wallets.
13.15 - 13.45
Kenda Macdonald
Automation NinjasSmarter marketing - creating meaningful engagement for customer lifetime value
Mapping your consumers journey and understanding behaviour plays a pivotal role in the new art and science of marketing. Because consumers know what they want, this shifts the pattern of engagement entirely and it’s becoming increasingly harder to get consumer attention. Creating engaging experiences that you can automate is the new holy grail for marketing – we’ll show you how to do exactly that *and* create your new competitive edge.
14.00 - 14.30
Sal Mohammed
AdzoomaAutomating to Outperform: Ready to use Al and Automation Tools
Applying automation is what has allowed the modern-day tech giants to emerge, but where does the average business even start? In this talk we will discuss how automation is allowing companies to outcompete competitors 10x their size, explain how Al will shape future business success and lay out the simple tools you can leverage immediately to transform your business.
14.45 - 15.15
Ben Young
Digital Media Team LimitedDigital Growth Solutions with Paid Social and PPC Services
Highlighting the importance of how Paid Social Advertising, Retargeting and PPC services can help business generate growth in sales and revenue as well as promoting brand awareness by targeting exact demographics specific to any sector, this will provide hints, tips and case studies.
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