Theatre 9: Sponsored By LinkedIn
Reach the world's largest professional audience with more than 562 million users in more than 200 countries. Generate leads, build brand awareness and drive website traffic with LinkedIn ads. Find leads and close deals with LinkedIn Sales Navigator.
11.45 - 12.15
Xabier Izaguirre, Chloë McKenna
Generating high-quality B2B leads with digital marketing in international markets
Find out how to plan and execute online B2B marketing strategy that reaches your international audiences effectively and earns you more qualified international leads. This seminar will provide expert and practical advice, with examples, on identifying your international prospects and understanding their online behaviours and motivations. We will show you how to reach key decision makers and how to convert them more effectively into qualified international leads through digital channels.
12.30 - 13.00
Generation Entertain Me: How Gen Z is changing everything
Are you listening? Internet trends may seem random or fleeting, but why does yodeling Walmart boy, the floss or Yanni/Laurel get hot? It''s largely due to the influence of the next generation of consumers, Gen Z. If you''re not adapting your strategy, you will become obsolete. WP Engine EMEA MD Fabio Torlini discusses how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.
13.15 - 13.45
Maximising growth by aligning your Marketing and Sales teams
Does it feel as though your Marketing and Sales team speak different languages? With competition rising, acquisition costs increasing and customer expectations higher than ever, alignment in these areas, is crucial to the success in delivering efficient lead acquisition, nurturing and creating advocates for the brand. Zoe will explore the commercial and operational benefits of ensuring these teams are in harmony and the potential detriment of getting it wrong.
14.00 - 14.30
Harness the Power of AI in Your Demand Funnel
Find out how Artificial Intelligence gives you actionable insights to transform your demand funnel. The power of AI comes from data, both within and external to your organization, to reveal opportunities to acquire new customers and expand into new markets. Based on what “good” looks like, AI can predict the most relevant potential prospects and prioritize your current funnel based on the highest likelihood for success.
14.45 - 15.15
Zymplify your Digital Marketing in 2019
Michael Carlin, CEO, will discuss how Zymplify’s tried and tested complete methodology will help you attract, engage and convert the right customer every time. Through inbound marketing, multi-channel efforts and world-class analytics, you will be able to scale your business fast in 2019 with Zymplify.
15.30 - 16.00
How to Turn Influencers into Advocates and Employees into Influencers
Employee Advocacy and Influencer Marketing are both effective ways to raise brand awareness, generate quality inbound leads and improve engagement with clients and prospects. In this talk Alistair will show you how to develop a strategy that connects both techniques for maximum impact. You will learn how to turn your market influencers into brand advocates and your employees into influencers in their own right!
11.00 - 11.30
Surveys Evolved: AI, Chatbots and The Power of Conversations
Traditional online surveys have become stale and a new chatbot survey revolution is on the horizon in 2019. Join Martin Powton, Marketing Manager at Wizu, as he looks at how conversational surveys can increase engagement, improve response quality and how to use text analytics to turn data intoactionable insight.
12.30 - 13.00
The Animation Guys
Our Videos Suck!
The Animation Guys believe that to really connect with your audience you need to create stories that people care about. Stories that pull or “suck” you in. In this seminar we look at a variety of campaigns, the metrics behind these campaigns and how you can create videos that touch hearts and open wallets.
13.15 - 13.45
Be the hero consumers need
Be the hero the consumers need is about the way that consumers are demanding a more transparent and engaging relationship with businesses. The starting point is about the change in consumer behaviour that the information age has generated and how our access and reliance on data has changed how consumers choose to interact with businesses. Transitioning to consumers are seeking businesses who state clear intention to their purpose, they want to connect with the why behind what businesses do.
14.00 - 14.30
Automating to Outperform: Ready to use Al and Automation Tools