B2B Expo logo

25 & 26 MARCH 2020


Seminar Theatre 9

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Mindy Loverin: Speaking in the Seminar Theatre 9

      11.00 - 11.30

      Mindy Loverin

      Targeting the World: Scaling Visual Content Marketing

      Microtargeting with singular messaging has become the new norm for marketing campaigns, however today one-size-fits-all messaging is not effective when speaking to a global audience. Yet targeting customers on a customized and local level is a resource heavy task. The challenge is creating branded visual content at scale that is cost-effective and engaging. In this session, discover tools and strategies adopted by major brands to create successful, brand marketing campaigns.

      Danny Denhard: Speaking in the Seminar Theatre 9

      11.45 - 12.15

      Danny Denhard

      20 lessons from 20 years in Marketing

      There are so many lessons we fail to learn from, learn from my twenty years in marketing, especially those mistakes so you don’t have to.

      Dr Dave Chaffey: Speaking in the Seminar Theatre 9

      12.30 - 13.00

      Dr Dave Chaffey
      Smart Insights

      Practical B2B Digital Marketing Trends and Techniques

      Learn about the latest digital marketing techniques to give you and your business an edge in 2019 and beyond. Digital marketing strategist and author of Digital Marketing Excellence, Dr Dave Chaffey will share examples from B2B businesses who are successfully integrating these cutting-edge inbound marketing techniques, including Smart Insights.

      Linus Gregoriadis: Speaking in the Seminar Theatre 9

      13.15 - 13.45

      Linus Gregoriadis
      London Research

      Trends in B2B Marketing and Online Lead Generation

      This presentation by London Research Director Linus Gregoriadis will focus on the topic of B2B Online Lead Generation, based on a survey of marketers carried out in early 2019. The research, carried out in partnership with ON24, will look at what B2B marketing leaders are doing differently from their peers, covering everything from content strategy through to the most effective channels and formats for generating high-quality leads at scale.

      Scott Brinker: Speaking in the Seminar Theatre 9

      14.00 - 14.30

      Scott Brinker

      The New Rules of Marketing Technology & Operations

      Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill "The New Rules of Marketing Technology & Operations" embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that''s where the magic of modern marketing operations happens.

      Gordon Glenister, Chelsea Carter, Adanna David and Scott Bass: Speaking in the Seminar Theatre 9

      14.45 - 15.15

      Gordon Glenister, Chelsea Carter, Adanna David and Scott Bass

      The Influencer Debate: Why Influencer Marketing Should Be an Essential Part of Your Marketing Strategy

      This engaging panel debate will discuss the merits of why brands work well with influencers and we will share some of great case studies from top influencer agency Whalar and two of their stars.

      Rachel Aldighieri: Speaking in the Seminar Theatre 9

      15.30 - 16.00

      Rachel Aldighieri
      The DMA

      Privacy is a Core Brand Value of a Customer-centric Business

      Highlighting the opportunity the UK marketing industry has to use GDPR to build trust with consumers through accountability and transparency, ultimately leading brands to have stronger relationships with their customers. GDPR should not be seen as just new rules to adhere to, but as an opportunity for transformation to become a more customer centric organisation. Getting the balance right is critical to building trust as we move forward.