Theatre 9: Sponsored By LinkedIn

Xabier Izaguirre, Chloë McKenna
Oban International

Find out how to plan and execute online B2B marketing strategy that reaches your international audiences effectively and earns you more qualified international leads. This seminar will provide expert and practical advice, with examples, on identifying your international prospects and understanding their online behaviours and motivations. We will show you how to reach key decision makers and how to convert them more effectively into qualified international leads through digital channels.

Fabio Torlini
WP Engine

Are you listening? Internet trends may seem random or fleeting, but why does yodeling Walmart boy, the floss or Yanni/Laurel get hot? It''s largely due to the influence of the next generation of consumers, Gen Z. If you''re not adapting your strategy, you will become obsolete. WP Engine EMEA MD Fabio Torlini discusses how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

Zoe Cuthbertson
Wired Plus

Does it feel as though your Marketing and Sales team speak different languages? With competition rising, acquisition costs increasing and customer expectations higher than ever, alignment in these areas, is crucial to the success in delivering efficient lead acquisition, nurturing and creating advocates for the brand. Zoe will explore the commercial and operational benefits of ensuring these teams are in harmony and the potential detriment of getting it wrong.

Kelly Brown
Sidetrade

Find out how Artificial Intelligence gives you actionable insights to transform your demand funnel. The power of AI comes from data, both within and external to your organization, to reveal opportunities to acquire new customers and expand into new markets. Based on what “good” looks like, AI can predict the most relevant potential prospects and prioritize your current funnel based on the highest likelihood for success.

Michael Carlin
Zymplify

Michael Carlin, CEO, will discuss how Zymplify’s tried and tested complete methodology will help you attract, engage and convert the right customer every time. Through inbound marketing, multi-channel efforts and world-class analytics, you will be able to scale your business fast in 2019 with Zymplify.

Alistair Wheate
Onalytica

Employee Advocacy and Influencer Marketing are both effective ways to raise brand awareness, generate quality inbound leads and improve engagement with clients and prospects. In this talk Alistair will show you how to develop a strategy that connects both techniques for maximum impact. You will learn how to turn your market influencers into brand advocates and your employees into influencers in their own right!