B2B Expo logo

25 & 26 MARCH 2020


LinkedIn: Sponsor of Theatre 9

Theatre 9: Sponsored By LinkedIn

Reach the world's largest professional audience with more than 562 million users in more than 200 countries. Generate leads, build brand awareness and drive website traffic with LinkedIn ads. Find leads and close deals with LinkedIn Sales Navigator.

Please note: The below schedule is from the B2B Marketing Expo 2019. The 2020 schedule will be released closer to the event.

    • Wednesday

      Alex Thurgood: Speaking in the Theatre 9

      11.00 - 11.30

      Alex Thurgood
      Canon Europe

      People, process or technology? A guide to transforming your digital presence

      Drawing on his own experience leading the transformation of Canon’s digital presence, Alex Thurgood advises on how to approach a transformation project. Many businesses will be unsure of the best place to start: people, process or technology? Thurgood explains how putting people at the heart of any project is key to driving success and suggests some solutions to the inherent challenges this presents.

      Xabier Izaguirre, Chloë McKenna: Speaking in the Theatre 9

      11.45 - 12.15

      Xabier Izaguirre, Chloë McKenna
      Oban International

      Generating high-quality B2B leads with digital marketing in international markets

      Find out how to plan and execute online B2B marketing strategy that reaches your international audiences effectively and earns you more qualified international leads. This seminar will provide expert and practical advice, with examples, on identifying your international prospects and understanding their online behaviours and motivations. We will show you how to reach key decision makers and how to convert them more effectively into qualified international leads through digital channels.

      James Dowell: Speaking in the Theatre 9

      12.30 - 13.00

      James Dowell
      WP Engine

      Generation Entertain Me: How Gen Z is changing everything

      Are you listening? Internet trends may seem random or fleeting, but why does yodeling Walmart boy, the floss or Yanni/Laurel get hot? It''s largely due to the influence of the next generation of consumers, Gen Z. If you''re not adapting your strategy, you will become obsolete. James will discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

      Zoe Cuthbertson: Speaking in the Theatre 9

      13.15 - 13.45

      Zoe Cuthbertson
      Wired Plus

      Maximising growth by aligning your Marketing and Sales teams

      Does it feel as though your Marketing and Sales team speak different languages? With competition rising, acquisition costs increasing and customer expectations higher than ever, alignment in these areas, is crucial to the success in delivering efficient lead acquisition, nurturing and creating advocates for the brand. Zoe will explore the commercial and operational benefits of ensuring these teams are in harmony and the potential detriment of getting it wrong.

      Kelly Brown: Speaking in the Theatre 9

      14.00 - 14.30

      Kelly Brown

      Harness the Power of AI in Your Demand Funnel

      Find out how Artificial Intelligence gives you actionable insights to transform your demand funnel. The power of AI comes from data, both within and external to your organization, to reveal opportunities to acquire new customers and expand into new markets. Based on what “good” looks like, AI can predict the most relevant potential prospects and prioritize your current funnel based on the highest likelihood for success.

      Michael Carlin: Speaking in the Theatre 9

      14.45 - 15.15

      Michael Carlin

      Zymplify your Digital Marketing in 2019

      Michael Carlin, CEO, will discuss how Zymplify’s tried and tested complete methodology will help you attract, engage and convert the right customer every time. Through inbound marketing, multi-channel efforts and world-class analytics, you will be able to scale your business fast in 2019 with Zymplify.

      Alistair Wheate: Speaking in the Theatre 9

      15.30 - 16.00

      Alistair Wheate

      How to Turn Influencers into Advocates and Employees into Influencers

      Employee Advocacy and Influencer Marketing are both effective ways to raise brand awareness, generate quality inbound leads and improve engagement with clients and prospects. In this talk Alistair will show you how to develop a strategy that connects both techniques for maximum impact. You will learn how to turn your market influencers into brand advocates and your employees into influencers in their own right!