2020 Programme

Subpage Hero

How to make effective, data-driven keyword research for SEO.

10 Nov 2020
B2B Marketing Expo Theatre 3

No matter what your company does, if you have a website, keyword analysis is one of the basic activities you need to do. During my speech I will show you how to approach this topic cleverly and use the data for this purpose, so that the whole process will run smoothly and effectively.

3 Key Takeaways:

  • How to find valuable keywords
  • How to use data and technology to improve your daily work with keyword analysis
  • What a topical authority is and why it is worth to plan content according to this theory
Joanna Gracz - Senuto