2020 Programme

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The future of lead generation: everything you need to know

11 Nov 2020
B2B Marketing Expo Theatre 7

Generating leads is a pain-point for B2B businesses everywhere. To keep your sales funnel topped, prospecting needs to be ongoing. But, how can B2B professionals overcome common lead generation challenges? What are the best tactics for generating new business opportunities? And, how can we maximize our websites, online presence and MarTech stack to yield the best results?

In this seminar, Neill Murphy, Enterprise Sales Manager at Lead Forensics, explains everything you need to know about B2B lead generation in 2020. Join us to transform your funnel, supercharge your pipeline and bring your lead generation strategy up to speed.

3 Key Takeaways:

  • How B2B organizations can overcome common prospecting challenges and supercharge their lead generation strategy with the best tactics, alignment, data and insight.
  • How to optimize your website for maximum impact — and why your site is the central hub of your lead generation efforts.
  • How to build an innovative, integrated MarTech stack — and why it is crucial to future-proof your lead generation strategy.
Neill Murphy - Lead Forensics