2020 Programme

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Turn your ideal customer profile into a repeatable revenue model for your business

11 Nov 2020
B2B Marketing Expo Keynote 2

It's one thing defining your ideal customer profile, but how do you turn that information into revenue?

In this seminar, James Isilay, CEO at Cognism will look at how you create your ideal customer profile, discover your total addressable market and create the perfect target audience.

James will then discuss how can use this information, to create a repeatable revenue model for your business.

3 Key Takeaways:

  • Learn how to define your ideal customer profile.
  • Turn your ideal customer profile into your perfect target audience.
  • How to use that information to generate a repeatable revenue model.
Speakers
James Isilay - Cognism