2020 Programme

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Using neuroscience and buyer psychology for super-effective marketing automation

11 Nov 2020
B2B Marketing Expo Theatre 1

Developments in neuroscience have given us a deeper understanding of how buyers make purchase decisions. Best selling author and award winning CEO of a global digital agency, Kenda Macdonald will show you how to combine this knowledge with powerful marketing automation to create your ideal customer journey to drive lead engagement and customer lifetime value.

3 Key Takeaways:

  • Learn the neuroscience behind the purchase decision
  • Understand the 4 key steps your marketing needs to cover for conversion
  • How to maximise every lead for customer lifetime value
Kenda Macdonald, CEO and Prime Ninja - Automation Ninjas