How to stop wasting your post-COVID marketing budget
With 80% of the B2B sales cycle now happening in digital settings, evolving your strategic planning is more vital than ever in order to extract maximum value from your marketing budget.
Alex will highlight real world examples of how the unique “8 moves of B2B” framework has transformed businesses and share deep sector insight on how to help simplify your planning process.
You'll leave better equipped to:
- Help quantify the value of marketing to your organisation
- Build trust in your B2B brand digitally
- Ensure better alignment between sales and marketing