The Art of Storytelling in Digital Brand Communication
17 Nov 2021
Content Creation & Video Theatre
Through years of busying himself in the world of making films, Tim talks today about the need to go over and above the basic sell. It may be okay to just list the features of the product or the key attributes of a campaign but to pack a real punch, he believes that any message should be conveyed with a passion to reach the heart of every person in the audience; to humor their aspirations and to answer their emotional what-ifs.