The power of personal profile - how PR can help to attract investment
The reputation of the business is a critical component for any company looking to attract investment. But how important is the CEO's individual profile? Investors buy into people and want to see leaders who can demonstrate confidence and experience, as well as solid growth plans.
In this session, Sam Burgess, CEO at technology start-up SamsonVT will join Fourth Day PR to talk about his attitude towards personal profile, his experience of securing funding and how SamsonVT is using PR to catch the attention of investors.
Sam will be joined by Paul Billingham, co-founder of Knight Corporate Finance, now part of K3 Capital plc. Paul will outline why the CEO can be the most valuable commodity in early investment rounds. He will also discuss when a CEO should start to distance themselves from the business as the business matures and starts to consider an exit.
3 Key Takeaways: i.e. what are the main things a delegate will learn from your seminar:
- How an enhanced reputation can be used to attract investors
- How business leaders can remain authentic in the public eye
- When to align your purpose and values to the business and when to separate them