Content marketing has been widespread for dozens of years. During this time, it's become a trusted pillar in many marketer's toolkits but this familiarity has also led to the increase of content marketing by numbers. With more and more content being produced by B2B businesses, it's vital that marketers learn to cut through.

In this seminar, Ian Guiver reveals 13 of his biggest secrets to keeping your content marketing strategy fresh and capable of exciting and educating your prospects.