2021 Seminars

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A B2B Marketer's Guide to Lead Generation & Nurture

16 Nov 2021
Lead Generation, SEO & UX Theatre

Lead generation is the backbone of any successful marketing strategy. It's essential. And B2B marketers know that inbound marketing builds businesses, and generates three times more leads per pound spent than traditional methods. Yet, despite its obvious impact, 61% of marketers said generating traffic and leads is their top challenge.

This webinar session will provide you with the best and most up-to-date lead generation practices to enhance conversion rate, improve campaign performance and boost the ROI of demand generation programs. It will serve as a guide for all those navigating the murky waters of B2B lead generation in today's current climate — covering everything you should know to build long-lasting relationships with buyers, from best practices to lead scoring.

David Verwey, VP EMEA - INFUSEmedia

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