2021 Seminars

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Building Brand Trust

17 Nov 2021
B2B Marketing Keynote Theatre 1

Trust is hard won when attention spans are short and opportunities to engage are fleeting. In this insight packed session, the BPMA’s CEO Carey Trevill explains why building physical elements into your campaigns are an essential part of the marketing mix, what the results are on long and short term brand building, and how you can deliver lasting impact and impressions.

  • Gain insights into long and short term brand building techniques
  • Why the brief is changing for every business
  • What influences buying behaviour and helps you deliver your marketing goals
  • How to brief to get the best results for your campaigns
Carey Trevill, Chief Executive Officer - British Promotional Merchandise Association (BPMA)

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