Busting the 5 Myths of B2B Marketing
16 Nov 2021
Brand & Social Media Marketing Theatre
Understanding business audiences is a complex task, with so much disparate and contrary information floating around on the web. It's easy to assume that logic overshadows emotion because that's what we've been told and it seems to make sense. But how much of this comes down to the cold, hard data? In Busting the 5 Myths of B2B Marketing, Meltwater's Wesley Craig Mathew separates the fact from the fiction - with tangible examples of how to find answers from the source, and how this can impact your campaigns and help you grow your business, simultaneously.