2021 Seminars

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Cracking B2B’s ‘Effectiveness Code’

16 Nov 2021
B2B Marketing Keynote Theatre 1

B2B marketing is struggling to deliver long-term value - but it doesn't have to be that way. A new white paper, “The B2B Effectiveness Code”, from WARC, LIONS and LinkedIn’s B2B Institute, sets out a framework for better investment. Hear how understanding “Creative Commitment” and applying the “B2B Effectiveness Ladder” can supercharge your marketing and make your team true strategic assets to your business.

Speakers
Mimi Turner, Head of EMEA and LATAM - B2B Institute, a LinkedIn Think Tank
David Tiltman, VP Content - WARC