2021 Seminars

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Data-Driven Content: The New B2B Creative Workflow

16 Nov 2021
B2B Marketing Keynote Theatre 1

You have martech, but what about Creative Tech? Shutterstock’s Stefan Britton will discuss the new Creative Stack and how data is improving the process.



o The key components of the Creative Stack

o How data is helping inform campaign planning, creation and optimization 

o How AI predicts creative performance by channel and the criteria B2B marketers are considering pre- and during campaigns


Stefan Britton, Director of Enterprise Innovation - Shutterstock, Inc

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