2021 Seminars

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First-Party Data & Trust: Building B2B Competitive Advantage

16 Nov 2021
Data Analytics, AI & Compliance Theatre

Forward-thinking B2B marketers and advertisers realize we are moving to a cookie-less future and that it's time to take total control of their first-party data, making it as comprehensive, accurate and usable as possible. Additionally, using first-party data in a privacy-conscious way is key. Companies that have already prioritized this are poised for even more market dominance, so there's little time to spare when it comes to addressing your first-party data capture and management approach. Join this session with OneTrust to enhance your strategy to deliver powerful, compliant marketing campaigns that build trust with consumers.

Key Takeaways:

  • Latest trends and developments in the marketing and privacy landscape
  • The power of linking consent receipts to first-party data for privacy-first activation
  • Honouring consumer choices and reliable data throughout the consumer journey
Speakers
Zachary Faruque, Offering Manager - OneTrust PreferenceChoice

Sponsored by:

OneTrust PreferenceChoice