2021 Seminars

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Generating quality B2B leads through digital marketing, globally

16 Nov 2021
Marketing Services 1 Theatre

Post-Covid19, the B2B path to purchase has changed beyond recognition and relies more on digital interactions than ever before. This represents an exciting opportunity for B2B vendors to reach new audiences globally and scale up, however also brings new challenges as the landscape becomes increasingly cluttered and competitive. To cut through the noise and capture the attention of your potential customers online, wherever they are in the world, requires a considered strategy and proper planning.

Oban International works with a variety of global B2B brands delivering cross-channel digital marketing strategies that effectively drive quality leads. This seminar will share some of the key considerations for building and executing an effective international digital marketing strategy across SEO, Paid Media, Content and UX.

Key takeaways will include:

  • How the Global B2B buying journey has changed since Covid19, and implications for your marketing planning
  • Advice on profiling your B2B audiences, across markets
  • How to select the appropriate channel mix to reach the right audiences, at the right time, with the right message
  • Why local nuances need to be factored into your strategy and how proper localisation drives better campaign performance
Speakers
Suzie Oakford, Commercial Director - Oban International
Chloe McKenna, Director of New Business - Oban International

Sponsored by:

Oban International