High reach, low cost per click: The perfect B2B channel
On average, office workers send around 34 external e-mails per day. Unlike sponsored marketing emails, however, the marketing department has little control over branding and the messages in these emails. Tao Bauer is an expert in email marketing and in his presentation, he explains how email signatures can be used for consistent and measurable communication. Using real-life examples, he will highlight the potential for B2B companies and how email signature marketing can significantly outperform more conventional channels such as Google Ads.