2021 Seminars

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How Selling Directly Can Transform Your B2B eCommerce Growth

17 Nov 2021
Marketing Services 1 Theatre

eCommerce growth is being fuelled by manufacturers selling directly to their customers. If you're interested in adopting a direct-to-consumer (D2C) sales approach, this is the session for you. From choosing the right technology to measuring performance, learn what's involved with adding a D2C layer to your business, and come away with an actionable checklist to form a winning strategy.


  • How changes in consumer behaviour can present an opportunity for B2B Businesses
  • Challenges that a direct-to-consumer (D2C) approach can help you overcome
  • How B2B businesses can take ownership of the customer relationship
  • How to attract and convert customers directly
  • Marketing planning to deliver a more focused D2C approach
  • The infrastructure and teams required to deliver a D2C focused approach
Tim Willis, Head of eCommerce South West - PushON

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