How Selling Directly Can Transform Your B2B eCommerce Growth
eCommerce growth is being fuelled by manufacturers selling directly to their customers. If you're interested in adopting a direct-to-consumer (D2C) sales approach, this is the session for you. From choosing the right technology to measuring performance, learn what's involved with adding a D2C layer to your business, and come away with an actionable checklist to form a winning strategy.
- How changes in consumer behaviour can present an opportunity for B2B Businesses
- Challenges that a direct-to-consumer (D2C) approach can help you overcome
- How B2B businesses can take ownership of the customer relationship
- How to attract and convert customers directly
- Marketing planning to deliver a more focused D2C approach
- The infrastructure and teams required to deliver a D2C focused approach