2021 Seminars

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How to build category winning demand marketing

16 Nov 2021
Marketing Technology Theatre

In this session we will discuss how to move from contact acquisition marketing models to generating actual intent through building more direct demand.

It will include a look at how to measure this, what metrics actually matter and how to build a revenue focused marketing team.

We will also explore the balance of brand vs short term acquisition tactics and building your company into a media agency. 

 

Speakers
Alice De Courcy, Chief Marketing Officer - Cognism

Sponsored by:

Cognism