2021 Seminars

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How to market in an ever-changing world market

16 Nov 2021
Content Creation & Video Theatre

Two global events have taken place over the last 18 months that have taken the UK and the world by storm. One we were aware of but had no real clue of how serious the repercussions could or would be, the other no one saw coming. I am referring to Brexit and the global COVID-19 pandemic.

At the same time that the world has been experiencing economic, social, and personal disarray, there has been a seismic shift in how people engage with brands. This has been happening over the last 3-4 years, however, with the pandemic it has caused this change to go into overdrive.  Since the release of social media platforms, people have changed the way they watch TV programs and videos. The new kid on the block, streaming, has caused people to cut the cable in favour of having more control over what they watch, when they watch, and how much it costs.

You may ask what has streaming got to do with Brexit and the global pandemic and marketing.

A brand, product or service must now be adaptable or die. What makes one brand fall by the wayside while a new brand can flourish and thrive? Adaptability, knowing and understanding their target audience. How do they do that? By engaging with their audience,

Engagement marketing utilising streaming platforms is the perfect tool.

In this 15 min presentation I will be showing how having a channel or being part of channel help builds your brand awareness, increase conversions, and allows you to engage with your audience like never before. It gives your company the opportunity to build more relevant audiences, grow your brand in new ways, and will ultimately expand your audience beyond the limits of today’s advertising platforms. Adaptation is the key to survival as a brand.

I will show you how just being on two of the top streaming channels can, if done correctly catapult your business to news highs.

I will show you how you can repurpose your existing media to help build out your channel.

You’ll be thrilled to know the cost is much lower than you might think.

I look forward to seeing you there.

 

Speakers
Joan Reid, Director - JPR's Vision Consultancy Limited

Sponsored by:

JPR's Vision Consultancy Limited