2021 Seminars

B2B Marketing Expo

Is Telemarketing obsolete? Why using human voice contact for B2B sales is more important than ever.

16 Nov 2021
Marketing Services 2 Theatre

Some might argue that the major shift to digital and virtual interactions accelerated by COVID-19 has sounded the final death knell for traditional offline channels such as telemarketing. However the reality is that at a time of uncertainty, buyers are weary of digital interactions and craving more personal, human interaction. There has never been a better time to harness the power of voice to drive B2B sales growth and we will look at how.

By attending our session, you will learn:

  • The value of human-to-human engagement and how to get it right.
  • Cold calling best practice and how it can work in the era of GDPR
  • The drawbacks of a digital-only approach and the pitfalls of “social selling”.
David Mackinnon, Senior Business Development Manager - The Telemarketing Company

Sponsored by:

The Telemarketing Company