Is Telemarketing obsolete? Why using human voice contact for B2B sales is more important than ever.
Some might argue that the major shift to digital and virtual interactions accelerated by COVID-19 has sounded the final death knell for traditional offline channels such as telemarketing. However the reality is that at a time of uncertainty, buyers are weary of digital interactions and craving more personal, human interaction. There has never been a better time to harness the power of voice to drive B2B sales growth and we will look at how.
By attending our session, you will learn:
- The value of human-to-human engagement and how to get it right.
- Cold calling best practice and how it can work in the era of GDPR
- The drawbacks of a digital-only approach and the pitfalls of “social selling”.