2021 Seminars

B2B Marketing Expo

Leaders narrate a strategy, not simply execute it

16 Nov 2021
B2B Marketing Keynote Theatre 1

Dubbed by some as the “king of spin” Tony Blair’s former communications director, Alastair Campbell has made a name for himself as an influential voice and commentator.

Alastair argues that with the pressures of the modern world and modern media to be tactical, the answer has to be more strategic not less. Alastair talks about what successful communication looks like in today's digital age, as well as what it takes to be a successful leader.


Alastair Campbell, Broadcaster, Journalist, Writer and Campaigner