2021 Seminars

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Making B2B Marketing Measurement Meaningful

16 Nov 2021
Data Analytics, AI & Compliance Theatre

How can we better understand marketing effectiveness and measure it in a meaningful way? Tim Bond from the DMA will present key insights from the over 850 DMA Awards submissions dating back to 2017, which make up the DMA’s Intelligent Marketing Databank. The session will explore key challenges including the inconsistent views of measuring effectiveness, the pandemic effectiveness boom, and why vanity metrics are skewing the understanding of effectiveness.

Tim Bond, Director of Insight at the DMA - DMA

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