Marketing Analytics: The Great Divide. Why are we all so confused about our data capabilities?
From CMOs to Data Analysts to Marketing Managers, none of us share the same view about our own marketing analytics capabilities. So why can’t any of us agree? More to the point, what is the impact of this on the bottom line?
Join Craig Bryant to better understand the divide, and learn what businesses should be doing now to bridge the gap and improve performance.
Join us to discover:
- The latest research shedding a light on this worrying disconnect.
- The potential impact on the company’s bottom line.
- How businesses can bridge the gap and improve performance.