Marketing VS sales: no more war! - How data unifies sales and marketing teams
Marketing and sales teams often work separately and feel at odds with each other. But to transform leads into customers, a unified front drives stronger results.
Data is the answer to joining two typically siloed departments. So in this session:
- We take a look at how data bridges the gap between marketing and sales.
- We cover the impact of aligned teams and demonstrate how it can increase your ROI.
- And dive into using data to guide people through the stages of your sales funnel.