It’s not enough anymore to just make your audience ‘aware’ of your business - as marketers we need to make our audience curious and keen to find out more.

In this session you’ll discover how to make your audience so curious they don’t just turn into leads - they turn into customers AND raving fans.

I’ll share the same OTTERly effective process I used to market and sell laser scanners to the police, telemedicine to the commercial shipping industry, software down the world’s deepest mines and more.