2021 Seminars

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The data-driven funnel – how you can optimise conversions at every stage

16 Nov 2021
Lead Generation, SEO & UX Theatre

With digital interaction being ever more prevalent in B2B marketing and sales, relying on accurate data insights to fuel engagement has never been more important.

In this session:

  • We take a look at how data can effectively optimise efforts throughout the entire funnel, working towards ensuring every marketing investment you make yields the highest return.
  • We dive into the increasing trend around first-party data and how it can help marketers prepare for the removal of 3rd party cookies.
  • And we cover the impact of data-driven, account-based, marketing and selling on conversion rates and sales value.


Nadja Gram, VP of Marketing - Lead Forensics

Sponsored by:

Lead Forensics