This talk is ideal for anyone interested in how to get to the nub of why people engage. We will give you some key tips on the psychology behind the 10 principles of behavioural economics and how you can use them to re-energise your loyalty programme.

Key Takeaways:

• Better understand how your customer thinks
• Better understand what drives your customers to take action
• Some examples of business that have used these principles well in the loyalty space
• Some quick steps to success