2021 Seminars

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The Truth About Ad Fraud on Paid Social

16 Nov 2021
B2B Marketing Keynote Theatre 2

It’s estimated that global losses to click fraud on digital ads will be over $50 billion a year by 2025. Learn how click fraud actually works, who is running it, how they make money from it and why the major ad platforms are unable to tackle it.

Get an understanding of the impact on your search & social campaigns and how you can start to protect against it.

 

Speakers
Stewart Boutcher, Chief Technology Officer & Data Lead - Beacon

Sponsored by:

Beacon