Marketing Topics | B2B Marketing Expo

The future of marketing is going to be a wild ride with everything from a brand’s identity to the technologies powering campaigns continuing to evolve in unexpected ways.

The marketing landscape will be more dynamic, more connected to consumers and more focused on experiences. It will also be less predictable, with new trends emerging every day. Those who choose to ignore new trends will find themselves falling behind their competitors.

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer the most useful insights and predictions. So at B2B Marketing Expo we'll bring you the industry professionals and their takes on trends and how they can be used in your marketing strategies to remain competitive.

Digital Marketing

The digital revolution hasn't reached its peak yet! As it continues to evolve, marketers continue to find new ways to reach their audience.

Are you keeping pace with the latest digital marketing trends?

Topics to dive into include everything from Google Visual Search, to staying ahead of the rising trends in NFTs or the Metaverse!.

Discover in detail how it's evolving in the next few years and uncover tips that will help you improve your marketing actions to engage with your audience.

Social Media & Influencer Marketing

With a majority of social media experts asking brands to focus on video marketing for a while now, there is no doubt that live videos on social media are going to gain much popularity. And consumers may be more receptive to advertising on smaller channels like TikTok, Snapchat, and Pinterest than the bigger social networks.

Meanwhile influencer marketing has really been on the rise becoming more lucrative and is expected to expand even further as it's quickly becoming one of the most important online marketing channels to invest in.

Data, AI & Analytics

In a data driven customer led world it's become paramount to deliver a personalised and tailored, multi‑channel journey based on customer data.

The multitude of media channels and evolving consumer expectations have made data analysis an essential process in modern marketing campaigns.

Powerful data-led customer analysis & actionable insights create effective campaigns, that drive revenue and prove ROI on marketing's activities.

Better leads generate more sales and improved ROI. Then marketing looks like a bunch of geniuses!

Brand, Video & Content Creation

While marketing trends come and go, most of them rely on content in some way.

Customer-focused content has always been the best way to establish solid relationships with your audience.

It goes without saying that content marketing will continue to dominate the digital marketing landscape for some time to come. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.

With content marketing the sky is the limit.

Lead Generation & SEO

SEO is a fundamental part of digital marketing as understanding what your website users want means you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and so much more.

Whether you're running Inbound or Outbound activity you need a sound understanding of your target audience to develop a lead generation strategy encompassing a wide range of tactics, campaigns, and strategies.

Marketing Technology

Technology has transformed marketing by making campaigns more personalised and immersive and creating ecosystems that are more integrated and targeted for marketers.

Technology is changing marketing at such a speed that existing strategies can become obsolete in the blink of an eye. That’s why it is important to keep your knowledge and skills current.

Expand your knowledge base and keep conversant with emerging trends in the field of marketing.

Logo