ABM – we’ve seen it, we’ve read it, we know all about it – or do we ACTUALLY?
If you must know, a huge number of organisations have adopted Account Based Marketing in the last few years, more so during the pandemic.
This year alone, new tech to optimise our ABM strategies have emerged, backed by new processes to coincide with the innovation. Some businesses have created a role specific JUST for overseeing their ABM efforts! That’s how important it is.
Check this out, we’re going to look at ABM in a new light. In our new expert topic series we will:
1. Ascertain the importance of ABM for B2B businesses
2. Build a better understanding of the new trends surrounding ABM
3. Master ABM like a pro with the pros (i.e our excellent speakers -).
OUR SPEAKERS FOR THE DAY
James Saward-Anderson - Co-Founder
James is the co-founder of Social Tree Global, dedicated ABM agency for finance & blockchain brands. James is an official LinkedIn creator accelerator member and alumni of Oxford University’ s Blockchain Strategy Programme. His core focuses are exploring how Social Media, Blockchain technology and Metaverse experiences will shape the future of ABM and deliver meaningful engagement for clients.
Kerry Cunningham - Principal of Product Marketing
Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. He has authored and co-authored a wide range of key models and frameworks for SiriusDecisions and Forrester, and has spoken at dozens of industry events, including four appearances as a SiriusDecisions Summit keynote speaker.
Renaye Edwards - Managing Director
Renaye has 15 years’ agency and in-house marketing experience, having directed marketing in global technology, data and consultancy businesses. Her client side experience helps her create effective go-to-market strategies needed to grow businesses at rates that break records